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UX/UI PRODUCT DESIGNER

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Hi, I am Tali

+ 8 years experience in B2B SaaS 

I’m a Brazilian-Italian designer who moved to the UK to follow my dream of creating meaningful experiences.

I’ve worked across SaaS platforms and diverse industries, always focusing on user needs, collaboration, and smart design systems.

Projects

Turning Search into a Best-Seller:
A UX-Led Transformation

Redesigned LogComex’s Search tool by leading end-to-end research and UX improvements, making it more intuitive and engaging.

 

These changes helped the company acquire 40+ new customers in 3 months, turning it into their top-performing product.

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Design System: Strengthening Collaboration and Consistency 

Helped BrightLocal align branding across their website and product tools, resolving key inconsistencies.

 

Led the rebuild of the Design System and improved designer–developer collaboration, creating a more cohesive and maintainable platform.

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A Holistic UX Review: 
Improving Customisation Tools

Led a holistic UX review of a personalised item editor for an e-commerce platform.

 

Identified key pain points through research and redesigned the experience with drag-and-drop, tooltips, and a simplified interface.

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Testimonials

Chief of Product at BrightLocal -UX replacement manager 

“Tali is an enthusiastic and talented designer with a real appetite for learning and growth. During our time working together at BrightLocal, she consistently stepped up, especially during a period of significant change.

She played a key role in helping the team adopt a more effective approach to design systems and was instrumental in improving collaboration between product design and front-end development. Beyond her design skills, Tali is a thoughtful and supportive teammate who is always willing to share her knowledge and offer guidance. She's a real asset to any team. "

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